I saw this myspace-promotion for the first time on a site-placement campaign, and if you click, it auto-adds myspace to your sites list for that campaign or you can look at myspace placements. I guess not enough people were advertising on myspace or perhaps it was just getting lost in the mix?
I’m pretty sure a lot of people will just click putting them into the entire myspace adspace. I hope people will at least think about the individual placements.
Clearly part of Google’s late summer deal with Fox Interactive, I’m guessing it will be tricky to convert unless you’re very careful on this unless you have a site marketing to 13-18 year olds and something free to offer them. Definitely need to approach this kind of audience with a new media plan that builds community rather than the traditional sales funnel.
My prediction? Google will start offering free analysis/consultation on placing on the myspace network.