Comments on: 5 Methods to Track Offline Conversions – and Plug Huge Marketing Budget Leaks. http://www.buzzmaven.com/2007/12/5-methods-to-track-offline-conversions-and-plug-huge-marketing-budget-leaks.html The Search Marketing Consultancy of Scott Clark Tue, 07 Feb 2012 16:01:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Denis duNann http://www.buzzmaven.com/2007/12/5-methods-to-track-offline-conversions-and-plug-huge-marketing-budget-leaks.html/comment-page-1#comment-263 Denis duNann Thu, 14 Aug 2008 23:42:24 +0000 http://www.sitecreations.com/blog/2007/12/5-methods-to-track-offline-conversions-and-plug-huge-marketing-budget-leaks.html#comment-263 ...just read this blog. Caliber Data has a patent pending process that connects an online ad 'click' with an in-store purchase on any POS terminal. The advertiser pays a transaction fee only when the sale is made. This confirms the online ads effectiveness and eliminates the off-line conversion question. …just read this blog.
Caliber Data has a patent pending process that connects an online ad ‘click’ with an in-store purchase on any POS terminal. The advertiser pays a transaction fee only when the sale is made. This confirms the online ads effectiveness and eliminates the off-line conversion question.

]]> By: Scott Clark http://www.buzzmaven.com/2007/12/5-methods-to-track-offline-conversions-and-plug-huge-marketing-budget-leaks.html/comment-page-1#comment-261 Scott Clark Wed, 06 Feb 2008 15:18:56 +0000 http://www.sitecreations.com/blog/2007/12/5-methods-to-track-offline-conversions-and-plug-huge-marketing-budget-leaks.html#comment-261 Not sure, but I think as long as your consistent with the model, you can make it work in both scenarios. Not attending SMXWest - don't have $3k laying around. I'll be at SMX Advanced, tho. These conferences are killers for we independents when you add costs up. Not sure, but I think as long as your consistent with the model, you can make it work in both scenarios.

Not attending SMXWest – don’t have $3k laying around. I’ll be at SMX Advanced, tho. These conferences are killers for we independents when you add costs up.

]]> By: MikeMarshall http://www.buzzmaven.com/2007/12/5-methods-to-track-offline-conversions-and-plug-huge-marketing-budget-leaks.html/comment-page-1#comment-262 MikeMarshall Wed, 06 Feb 2008 14:55:40 +0000 http://www.sitecreations.com/blog/2007/12/5-methods-to-track-offline-conversions-and-plug-huge-marketing-budget-leaks.html#comment-262 Hi Scott, I am an Account Manager for ClickPath and I wanted to thank you for the unsolicited plug :) If you are going to attend SMX West, please drop by our booth and say hi, ask for me by name. I was really intrigued by your part number modification method. Basically, it seems that you are placing a catalog id number on the end of a part number to give it added significance to the visitor. One question that I have about this method - if a visitor goes to a page with multiple parts, I guess each part number appear to have the same "-G0205" type tail? Maybe a suggestion would be for each part to have a different page? Please correct me if my logic is wrong here. Thanks, Mike Hi Scott,

I am an Account Manager for ClickPath and I wanted to thank you for the unsolicited plug :) If you are going to attend SMX West, please drop by our booth and say hi, ask for me by name.

I was really intrigued by your part number modification method. Basically, it seems that you are placing a catalog id number on the end of a part number to give it added significance to the visitor. One question that I have about this method – if a visitor goes to a page with multiple parts, I guess each part number appear to have the same “-G0205″ type tail?

Maybe a suggestion would be for each part to have a different page? Please correct me if my logic is wrong here.

Thanks,
Mike

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