BuzzMaven Internet Marketing ConsultantScott Clark Web Marketing Consultant
Call 1-859-951-4414
...or use my online form 24x7

Unshoppable!

by Scott Clark on November 15, 2007

I thought I’d look at buying some shelves.  But when I looked at how many pages this site had, I was suddenly feeling pretty exhausted.    By page 16, I think I’ll need a nap. Oh, in case you’re wondering, searching didn’t help, you had to know the SKU.

Advice:

  • You should improve your server performance so it can handle more products on a page, and have fewer pages.
  • You should insert an intermediate grouping by “type” or “color” or “price point”… no, I don’t mean a search box.
  • You should be more aware of the customer.   We are not going to spend 30m on your site.

Bookmark and Share

Comments on this entry are closed.