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SEO Spam Deconstructed

by Scott Clark on July 11, 2007

It would seem ludicrous to even consider such a service as this which somehow skipped through my two layers of spam filtering today, but amazingly I talk to people at least once per week who have “gave them a shot” because it “surely can’t hurt anything.” In fact, it can hurt a LOT of things. It can hurt your rank, your perception of online marketing, and simply it can get you banned. Here’s a deconstruction of the spam itself.

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A: 2 of your keyword phrases optimized…and submitted to the top three search engines
How do you optimize a keyword phrase? And how do you submit a phrase to a search engine?

B: We’ll give you 4 months of comprehensive SE Ranking Reports
Here, go get reports for free whenever you want them from Mike’s Marketing Tool. Make sure you click on one of Mike’s sponsors.

C: 92% of people don’t look past page 2 and 95% of your competition doesn’t optimize at all.
What, exactly does this have to do with your services? POIF (Painfully Obvious and Irrelevant Facts)Â

D: Access a Global Marketplace & Build an International Business
I think that was the thing that Al Gore Invented? THE INTERNET! It has nothing to do with you. POIF .

E: More Traffic -> More Visitors -> More Sales
POIF , but I think they better look elsewhere to get it.

F: Save Thousands of $$$
Over what exactly? Over your arbitrary pricing for an undefined fictional service?

G: This Program Normally $2500!
“This Program” — what the one where you submit phrases to the search engines or the one where you teach people how to send out emails 7 days late?

H: Sign up before July 4th and get one month of hosting Free!
Hosting Value: $10. Oh, and the email arrived July 11th. If you can’t even do a basic email campaign properly, I’m doubting you can do SEO well.

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