Comments on: No website, no links? You’re at everyone’s mercy in Google.

By: A nice mention in the Wall Street Journal | Finding the Sweet Spot - Building Web Businesses That Profit

Wed, 02 May 2007 16:22:56 +0000

[...] I’ve said before, if there’s any reason to have at least a small site, it would be to hold on to a listing for your own name, and to have something to link your free [...]

By: Snap A Picture, Save A Buck (Until You Wreck Your Car) | Finding the Sweet Spot - Building Web Businesses That Profit

Sat, 28 Apr 2007 13:30:36 +0000

[...] even a really simple one.Â Â As I’ve said before, when you have no web siteÂ you’re leaving it up to others to dominate the search results pages for your name when searched.Â If I wanted to, I could post a [...]

By: lnahinu

lnahinu — Thu, 15 Mar 2007 19:55:45 +0000

Great Post and thanks for the link-baiting material. I guess a lot of companies are now going to have to start blogs about beneficial material to avoid the bad material. I guess it comes down the telephone wire, i heard this, they heard this, and so on and so on. Great post about getting away from the bad pr.

By: Barry Welford

Barry Welford — Sat, 10 Mar 2007 13:39:10 +0000

Excellent post, Scott. It’s always worth running Google Alert and Yahoo Alert on your company name. If you just move faster than whatever agencies inadvertently attempt to corner your name, then you can ride on the back of the wave. I’m currently trying to do that with SMM, which has now become Social Media Marketing. It was great when all I had to compete with were agencies such as the Society for Marine Mammalogy.