While I was out, it seems techdirt had this story about a restauranteur who was concerned his business was being affected by a murder story coming up in the organic search results when his restaurant’s name, Cer….no’s Restaurant, was entered into Google. I’ve left out part here so as to not add to the mess.
Well, the publicity in the blogosphere has at least partially solved that problem, replacing the murder story with stories about the story about the story.
Ain’t link-bait amazing?
It’s always a good idea to watch your business name on Google. Even having a small website on your domain name with some nice incoming links that cover your business name are a good idea. Set your title tag and your H1 tags to the name of your business and you’ll have at least a modest defence against this. You can make the site yourself.
Postscript: The Wall Street Journal has since put together a story on Googling Your Own Name which is very similar to what I wrote about, too.