Testing emails is not an expense. It pays. Your email list and your brand have real value, and every time you screw up, you are spending real money.
Use a spreadsheet and make sure you’ve tested your software and your methods out well before you send – test on 4-5 major email clients, text and HTML. Despite what the marketing for email software and services tells you, it’s not a fire-and-forget operation. You must take the time to do email marketing right.
Sincerely,
tbd, tbd.
{ 1 comment }
I have been asked to create an email test plan and I’m a bit confused. Once the creative and content has been created, I can only test one element at a time correct. For instance I can’t change the copy and a creative element right?
Comments on this entry are closed.