The University of Massachusetts Dartmouth’s Center for Marketing Research conducted a phone survey with 121 of Inc. Magazine’s “Inc. 500” to see if there have been changes in the awareness and use of Social Media techniques (social networking, blogging, message boards, online video, wikis, and podcasting.) It doesn’t say which of the 121 were surveyed.
While previous findings that showed minimal participation, many found a suprisingly energetic adoption in this report
- 42% were very familiar with social networking
- 38% were very familar with message boards
- 36% were very familar with blogging
- 31% were very familiar with online video
- 30% were very familiar with podcasting
- and… amazingly to me, 16% were familiar with Wikis.
When asked how important social media was to this group:
- 26% said Very Important
- 40% said Somewhat Important
- 19% said Somewhat Unimportant
- 13% said Very Unimportant
- 2% didn’t respond
And finally, which social meddia methods do these companies use?
- 33% message boards
- 27% Social Networking
- 24% Online Video
- 19% Blogging
- 17% Wikis
- 11% Podcasting
The research results presented here are statistically valid at +/- 3%.
Conclusions? Well, clearly these companies tend to be entrepreneurial and nimble firms. They are out on the edge a bit – but if you look at the Inc 500, you’ll see a huge mix of companies, a good sign for those of us who believe in the power of Social Media to change the face of marketing.