I like trees.
I use the web (like nearly 70% of All Americans)
I don’t want printed phone books.
Today, a loud thunk on the front porch signaled the start of a very efficient, yet wasteful process that I suspect is repeated in households and businesses across the nation.
- Phone book arrived on my porch.
- Phone book was picked up by me.
- Phone book was put in recycling bin (or worse, trash)
I don’t get it, but surveys show phone books seem to be holding their own, the Kelsey Group reports some interesting stats:
A random sample of 500 teens and 1,000 adults in the U.S. were asked to indicate where they would “turn to first” when looking for a business in their area. Print Yellow Pages was, not surprisingly, the No. 1 choice among all consumers surveyed. The one exception was teens, who indicated they would first turn to search engines when looking for local business information.
- All consumers surveyed – print Yellow Pages, 61%; search engines, 12%; directory assistance, 12%; online Yellow Pages, 7%
- Annual income over $75,000 – print Yellow Pages, 51%; search engines, 27%; online Yellow Pages, 14%; directory assistance, 6%
- Teens – search engines, 47%; print Yellow Pages, 28%; directory assistance, 13%; online Yellow Pages, 9%
I think that you’ll see the population as a whole using search engines 50% of the time within 3-5 years as their first choice.
I like Marshall Brain’s blog post about phone books also.
I want to OPT OUT… I’m going to find out how. I will post it. Please, if you do what I do, opt out of receiving phone books and save some trees!