Ok, this shouldn’t have suprised me. Plenty of people call me telling me how Verizon superpages.com are wasting their money, so what’s a few fire-and-forget Adwords campaigns?
Clickz reports that Superpages salespeople will begin selling Adwords based on a new agreement signed this week.
C’mon folks, there’s so much more to building a profitable Adwords program than just making a buy of keywords and a monthly budget. To just say I want to spend $100 on Adwords, so please, Mr. Yellow Pages salesperson, make that happen for me, is ridiculous.
One caveat here is that I have actually talked to Superpages reps at various events. I was not impressed. I have heard customers’ stories about how they’ve never received one inquiry through their superpages website in 2 years of existence. SEO and SEM are hard – they take a lot of work to do well.
Update: Apparantly they’re going after the low-end market. “Also, regarding the original topic of SuperPages distributing AdWords, our goal isn’t to submit low quality feeds at a premium. Many of the Search Engine Marketing companies will not take on advertising contracts for small businesses below a certain dollar threshold. Also, many small businesses don’t have the acumen to set up and manage their own PPC purchases, and Google and others don’t have the direct sales force necessary to work with these people. So, our company makes a natural fit for helping small businessmen get distribution in these SE networks.” …says one “unofficial post” But why would one wish to take the money of small businesspersons and burn it? If anyone needs smart management of their PPC campaigns its those folks. I guess I’ll wait and see.
As an Adwords consultant, it’s obvious I’m a believer in the system. I just want to see advertisers who combine their hard-earned advertising spending with clear cut analytics and split-testing so they can know what is truly working versus what is robbing them blind. We want to drill down to a solution that squeezes every dime out of the money you are putting out there.
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