Listbuilder is the list marketing mechanism of Microsoft’s bCentral. I’ve been using it forever, and continue to do so because of the single-opt-in system they offer. I’m not going to upload any email address for people not wanting to be on the list, so why bother them with a second opt-in message. Anyway, it’ll be ignored to the tune of 40-50%, meaning I lose half of my list.
It was another dizzying circle of broken English with their chat support. It took me an hour’s chat to get them to tell me about “trigger” words.
Trigger words are special words within emails that will cause a rather obscure error as you import your addresses:
“Your import file appears to contain names of recipients who have not voluntarily registered for an e-mail list”
Huh? Well, it seems that if you have a few of their “super secret trigger” words in your email list : example – childhelper@yahoo.com has “helper” in the name, and so it will not import. Why, I ask? Because it’s a trigger word. … What’s a trigger word? “It’s a word that triggers your error” … you all know the drill. Anyhow, they’re sleepy in Bangalore – it’s like 3 AM.
