How much time do you waste on-line looking for something? If you’re like me, a huge amount. RSS and delivered headlines/feeds have really helped, but what would you pay for a “cleaned” version of what’s out there? $0.05/page? $0.10/site?
Well, it’s no accident that Google is building its own wallet system. While clearly there is going to be some kind of integration with Froogle, what nobody is yet thinking about is pay-for-content. In order to efficiently deliver something like this (e.g. “micropayments”) Google needs to have 100% full integration with the engine itself. Even the crawlers are involved in this transition.
The model isn’t new. Many media outlets (e.g. NY Times) already provide teaser intros to premium content. A micropayment, (pay per article) allows you access to that one bit. This model is going to shape the business internet of the future.
Yahoo Subscrition Search is the latest example of this system. Check it out here: http://search.yahoo.com/subscriptions
Google Scholar is also coming up